Analyses of media publicity

Comprehensive analysis of the strengths and weaknesses of media coverage.

What is the image you get through media? Is it more positive or negative? Do the topics differ in the tone and selection by each media and authors? What are the opportunities and risks? We offer complex media analysis including recommendations for further communication.

Publicity analysis content:

  • Development of tone and topical proportions of coverage in time
  • Assessment of the press releases and conferences success
  • Assessment of the impact of media and product campaigns
  • Comparision of media image with competitors
  • Continuous and quick feedback to your media relations
  • Supervision of external PR agencies
  • Expert report of the impact of crisis on the media image
  • Analysis of the strengths, weaknesses, opportunities and threats
  • A pitch of specific deficiencies in media coverage, proposals to tackle them

Key competitive advantage

The analysis is carried out primarily on the level of detail statements, not on the inaccurate level of whole reports. This level of detail prevents inaccurate sorting news on negative, neutral, positive, taking into account the sentiment degree in both positive and negative direction and also the amount of information presented – comprehensive news and a brief mention will not be reflected in the analysis equally. Analysis delivers this way significantly higher validity than any competitive products.

Media Tenor long-term international research led to a formulation of Ten Golden Rules. Manage your media coverage effectively in cooperation with our experts.

Video: 10 Golden Rules of a good quality media profile

Media publicity analysis use in brief examples

Media publicity analysis as a tool for a corporate image management

What is the media image of your business? By only reading the monitoring you can often get vague, incomplete and even distorted answer. Analysis of media publicity is a comprehensive tool with precise measurement of company media coverage strengths and weaknesses, compared to the media image of the competitors and also analysis of the salience of your communication activities.

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Media publicity analysis as a tool for municipality reputation management

Cities, towns and regions are increasingly focused on knowing their outer image that can play a vital role in the localization of investments, decisons of tourists, residential attractiveness and wellbeing of citizens – voters. Media attribute the image of municipalities in regional, national and international level. City management is the key player that can help communicate strategic themes.

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Renata Týmová

Media Tenor analysis is impartial component of public service measurement, which was introduced by Czech TV in 2012. Media Tenor analytics provide us with valuable feedback regarding the quality of news service, current affairs and discussion programmes. In-depth analyses deliver the possibility to pursue qualitative parameters in the course of our news reporting and journalism. Nevertheless, this precise feedback gives us perfect evidence on the quality we put on air.

Renata Týmová

Head of Czech TV Research Dept.

Patricie Šedivá

Media Tenor processes not only media monitoring but also various analyses for the press department in T-Mobile. We appreciate not only the professional service provided by Media Tenor but also a dutifulness, flexible and pro-active approach from their representative Mr. Pavel Maška who reflects all individual demands from the client.

Patricie Šedivá

PR, T-Mobile

Petr Neuvirth

We were looking for a solution which in the only one final index takes into account the content quality of reports, extent of media coverage and also relevancy of the information source. We found this solution at Media Tenor, the progressive supplier of media-analytical services. Thanks to this company we are able to compare ourselves with the competitors quickly and clearly and we can also monitor the development of our own profile as time is passing by, including the profile monitoring within the relevant social networks.

Petr Neuvirth

Director of marketing and development, ČSOB Leasing

Zdenka Kubalová

The analysis of media publicity in Pilsen helped us to get to know our own communication position. The analysis exactly identified subjects which in the national context most essentially influence the image of the city – for us as partners to establish cooperation. In the regional sphere we were keen to find out how we manage to discuss the key topics defined by the strategic plan of the city development.

Zdenka Kubalová

City spokesperson 2002-2009, City of Pilsen

Peter Eigen

Without the support of Media Tenor our work would not have been understood by the world leaders on one hand and the general public on the other.

Peter Eigen

Former President Transparency International

Richard Gaul

Strategic Media Relations needs a clear and independent seismograph telling us in advance where the weaknesses of our external communications are. Media Tenor serves on a global level with their continuous qualified analysis of traditional media as well as monitoring the internet.

Richard Gaul

Head of Corporate Communications 1985-2006, BMW