The public opinion and public attitudes (concerning important social issues) are constantly influenced by media.
Purposes of news analysis and other formats:
Results of the content analysis are subsequently evaluated in terms of diversity and other qualitative indicators within the media coverage. Detailed coverage is classified by political parties and key representatives of state institutions and businesses.
The existence of these data subsequently allows to objectify the debate and criticism of representatives, interest groups or supervisory bodies.
Content analytics empowers editorial desks to right decisions which are based on concrete figures not the feelings. It delivers in depth comparison with other media as it analyses trends, balance and diversity of aired content and takes in account editorial strategy and codes.