Analyses for the media industry

Analysis of trends, balance and diversity of reporting with reference to the editorial strategy.

The public opinion and public attitudes (concerning important social issues) are constantly influenced by media.

Purposes of news analysis and other formats:

  • internally to improve the quality of the content,
  • for an editorial self-reflection,
  • as a tool for strategic management of content and form of reporting,
  • to assess the relationship between the content and business feedbacks.

Results of the content analysis are subsequently evaluated in terms of diversity and other qualitative indicators within the media coverage. Detailed coverage is classified by political parties and key representatives of state institutions and businesses.

The existence of these data subsequently allows to objectify the debate and criticism of representatives, interest groups or supervisory bodies.

Diagram: The use of content analytics within the media corporation

mt-interni-externi

 

Media publicity analysis as a tool for editorial management

Content analytics empowers editorial desks to right decisions which are based on concrete figures not the feelings. It delivers in depth comparison with other media as it analyses trends, balance and diversity of aired content and takes in account editorial strategy and codes.

vyvoj-podilu

Renata Týmová

Media Tenor analysis is impartial component of public service measurement, which was introduced by Czech TV in 2012. Media Tenor analytics provide us with valuable feedback regarding the quality of news service, current affairs and discussion programmes. In-depth analyses deliver the possibility to pursue qualitative parameters in the course of our news reporting and journalism. Nevertheless, this precise feedback gives us perfect evidence on the quality we put on air.

Renata Týmová

Head of Czech TV Research Dept.

Patricie Šedivá

Media Tenor processes not only media monitoring but also various analyses for the press department in T-Mobile. We appreciate not only the professional service provided by Media Tenor but also a dutifulness, flexible and pro-active approach from their representative Mr. Pavel Maška who reflects all individual demands from the client.

Patricie Šedivá

PR, T-Mobile

Petr Neuvirth

We were looking for a solution which in the only one final index takes into account the content quality of reports, extent of media coverage and also relevancy of the information source. We found this solution at Media Tenor, the progressive supplier of media-analytical services. Thanks to this company we are able to compare ourselves with the competitors quickly and clearly and we can also monitor the development of our own profile as time is passing by, including the profile monitoring within the relevant social networks.

Petr Neuvirth

Director of marketing and development, ČSOB Leasing

Zdenka Kubalová

The analysis of media publicity in Pilsen helped us to get to know our own communication position. The analysis exactly identified subjects which in the national context most essentially influence the image of the city – for us as partners to establish cooperation. In the regional sphere we were keen to find out how we manage to discuss the key topics defined by the strategic plan of the city development.

Zdenka Kubalová

City spokesperson 2002-2009, City of Pilsen

Peter Eigen

Without the support of Media Tenor our work would not have been understood by the world leaders on one hand and the general public on the other.

Peter Eigen

Former President Transparency International

Richard Gaul

Strategic Media Relations needs a clear and independent seismograph telling us in advance where the weaknesses of our external communications are. Media Tenor serves on a global level with their continuous qualified analysis of traditional media as well as monitoring the internet.

Richard Gaul

Head of Corporate Communications 1985-2006, BMW